A hamburger labeled with “Product of USA” in a grocery store.
The comment period for “Product of U.S.A.” labeling has been extended by USDA’s Food Safety & Inspection Service (FSIS) following support and pushback from several agriculture organizations. The move has been seen as a move to re-establish Country-of-Origin Labeling (COOL) by some industry groups.
FSIS had originally sought to end the comment period on Aug. 17, but the first comment period received “significant interest from stakeholders.” A request was then sent to FSIS to extend the comment period on Aug. 14.
In the petition letter OCM and AGA claim there is a lack of clarity in the definition of “processing” with regard to the current policy. The groups allege that meat can be imported from other countries and be labeled as a “Product of U.S.A.” if it passes through a USDA inspected plant.
“The ability of consumers to identify U.S. beef and pork products has been greatly hampered by the repeal of the retail mandatory Country of Origin Labeling for those products. Therefore, OCM understands it is imperative when a manufacturer chooses to label its meat products as ‘Product of U.S.A.,’ it should have the right to do so but only if the meat ingredients of the product are of domestic origin,” the petition letter from OCM and AGA states.
In a press release R-CALF USA mentions that beef and pork are both outliers to COOL laws that are applied to other products.
“Any policy that does not reserve the USA label for beef exclusively born, raised, and slaughtered in the United States allows meatpackers and importers to steal the good name and reputation of the U.S. cattle producer. The USA label is our trade mark and should not be sold by the USDA,” says R-CALF USA CEO Bill Bullard.
“Producers across the country are demanding accurate labeling of U.S. beef products and USCA will continue its work to secure this needed transparency. The comments submitted today reflect our ongoing work on this issue and we will continue to push for labels that clearly state and designate those products born, raised, and harvested in the U.S.,” says USCA board of director Maggie Nutter.
“Having failed to achieve success in Congress, OCM and AGA are attempting to advance the mCOOL agenda through regulatory action. NCBA opposes the petition because it would bring economic harm to producers and fail to benefit consumers,” Woodall says.
There is concern from NCBA that the “Product of U.S.A.” has the support of the Humane Society of the United States (HSUS). The animal rights group has asked members to comment on the FSIS petition through the HUSU website and social media channels. In a press release OCM and AGA mentioned that HSUS “a leading animal welfare organization” was supportive of the change.
“It is unfortunate that OCM – an organization that claims to represent producers – continues to advance the agenda of radical animal rights activists. From attacking the Beef Checkoff to partnering with the Humane Society of the United States (HSUS), it is clear that OCM does not have the best interests of cattlemen and cattlewomen at heart,” Woodall adds.
In the petition letter from OCM and AGA it is asserted that research shows consumers want COOL. In a Journal of Food Distribution Research study from 2003 showed 75% of consumers prefer to make purchases on a product with COOL. However, only 19% would pay a premium for a “U.S.A. Guaranteed” steak. Two other studies or surveys were mentioned that had been conducted in 2010 and 2011.
“The petition relies on faulty assumptions and debunked theories about the benefits of mCOOL. Many producers have invested time and effort to develop voluntary value-added programs that deliver premiums for their cattle. These voluntary programs have proven much more effective at responding to consumer demand and increasing financial returns for producers than mCOOL,” Woodall says.